“Vedetta” Az. La Cura

Client

La Cura

Area

Winery

Date

2014

Activity

Naming, Payoff


WHAT I HAVE DONE:

My friend and producer Enrico Corsi, who is the owner of the La Cura winery, asked me to find an idea for the payoff, which could indicate the characteristics of the wine “Vedetta”.

The name of this wine was used for a label to be placed in the original packaging and it would be unique in the world in order to make the consumer understand the right features of this wine.

I studied and conceived the phrase “SENSUS VERUS VINI” and the graphics